MASS transforms how people experience built environments. We synthesise brand identity with architectural vision to create meaningful spaces through strategic wayfinding and environmental design.
Our Story
Founded by Univers in 2015, MASS emerged from a simple observation: the gap between brilliant architectural design and how people actually experience spaces. While Univers continues crafting brand identities and digital experiences, MASS has evolved to bridge physical and brand environments through strategic spatial design.
Our interdisciplinary studio brings together expertise in brand strategy, environmental graphics, and architectural comprehension. This unique combination allows us to see opportunities others miss — transforming necessary infrastructure like signage and wayfinding into powerful brand touchpoints that enhance rather than interrupt architectural intent.
Today, we partner with Australia’s leading architects, institutions, and organisations who understand that spatial brand design is not an afterthought but an essential layer of placemaking. From cultural institutions seeking to deepen visitor engagement to commercial developments requiring sophisticated navigation systems, our work ensures every element serves both function and meaning.
Work with MASS when you need strategic design partners who:
01
Bring spatial brand expertise that enhances architectural vision
02
Apply strategic thinking to transform functional requirements into meaningful experiences
03
Understand deeply how people navigate and comprehend complex environments
04
Collaborate seamlessly with your design team and stakeholders
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Express brands authentically through built environments
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Maintain transparency and rigour throughout the design process
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Integrate compliance requirements without compromising design integrity
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Deliver outcomes that strengthen both brand and architectural intent
We believe that signage should support architecture to enrich people’s spatial experiences.
To make this possible we developed a different approach to signage projects.
MASS
NOT
Conceptual Design
Spatial brand specialists lead projects from conception to post-installation.
Underdone by sign makers, or initiated by a generalist graphic designer.
Wayfinding
Simple, straightforward strategy to help people understand spaces, which respects the role of architects and the intelligence of users.
A wayfinding consultant telling you the architecture is all wrong, and can only be fixed with a scientific review and a raft of new sign drawings.
Fabrication
Cultivation of great relationships with an outstanding group of specialists, selected for their suitability to each project. On-going review of progress and produced items.
Limited by capacity, or lack of good management; keeping non-expert skills in-house; trying to appear that all work is in-house.
Tender
Assistance across all project stages including design, documentation, fabrication and installation – for small projects particularly, there is no need to tender design and production separately.
A lack of support through built implementation that leaves you with an outcome that doesn't quite live up to the design promise, or project vision.
Value
Considered design, enduring craftsmanship and meticulous attention to detail with transparent, fair pricing.
Low value outcomes due to selection based on the biggest design promise or lowest production price.
Scale
Ideal for one-off medium to large projects, and ongoing smaller commissions.
Trying to do everything for everyone.
Quality
We are responsible for signage throughout the project, and will do everything we can to ensure signage is made and installed to the best possible standard.
The designer claims the fabricator was wrong, the fabricator says it was the sub-contractor, the sub-contractor says it was the installer, the installer says it was the designer.
What We Do
From our Melbourne studio, we deliver comprehensive spatial brand solutions across Australia.
We provide end-to-end service from strategic design through to implementation. Our network of specialist fabrication partners ensures exceptional quality in built outcomes. For major developments, we also offer consultancy services focused on wayfinding strategy and design documentation.
Ready to transform your space? Let's discuss your project.
Architectural Signage
Sky signs, building identification, entry markers, street addressing, illuminated signage, heritage plaques, foundation stones, interpretive displays
Interior Environments
Building directories, level identification, reception branding, office signage, donor recognition, commemorative installations, directional systems, compliance signage
Base Building Signage
Regulatory compliance, fire and emergency signage, statutory requirements, accessible toilet signage, braille and tactile systems, glass safety manifestations
Wayfinding Systems
Strategic planning, visitor experience design, circulation analysis, directional signage, information hierarchy, journey mapping, accessibility integration
Environmental Graphics
Feature walls, brand storytelling, exhibition graphics, hoarding design, window graphics, privacy films, digital integration, temporary installations
Spatial Brand Strategy
Brand audits, signage guidelines, design standards, system documentation, implementation planning, stakeholder consultation, compliance coordination