Campus Wayfinding + Brand Signage

For Haileybury, Australia

About This Project

Haileybury is Australia’s largest independent school, with four campuses in greater Melbourne, one in Darwin, and one in China. Recognised as one of Australia’s best schools, Haileybury has garnered multiple awards from the Australian Education Awards, including Australian School of the Year.

Our relationship with Haileybury began with their City Campus project, Victoria's first K to 12 vertical school. For this project, we provided wayfinding signage and extensive glazing graphics to enliven learning spaces and support the Haileybury brand. Based on these successful contributions, MASS was appointed to develop a comprehensive wayfinding strategy and signage guidelines for implementation across all Haileybury campuses.

This work involved conducting signage audits of existing campus signage and collaborating closely with a wide array of stakeholders across different campuses. We assessed and updated signage on a campus-by-campus basis, refining the signage guidelines throughout the process to incorporate learnings and signage additions over time. These guidelines now empower Haileybury with a standardised set of protocols for future building projects.

Haileybury management received overwhelmingly positive feedback from their school community regarding the impact of their new wayfinding signage. The new system has significantly enhanced the confidence of students, staff, and visitors in navigating the school grounds and facilities.

  • Photography: Albert Comper Photography
  • Team: Andrew Ireland, Dean Jacobson, Joe Bland, Tim Rob Don Dow