Multi-Campus Wayfinding + Brand Signage
For Haileybury, Australia
About This Project
Haileybury stands as Australia’s largest independent school, with campuses spanning Melbourne to Darwin to China. MASS worked with Haileybury to develop a revitalised signage approach that would activate the Haileybury brand spatially, while also improving cross-campus visitor experience. Beyond functional wayfinding, Haileybury needed their brand values made tangible throughout their physical campuses.
Our engagement began with their City Campus—Victoria’s first K-12 vertical school, transformed from an office building. Here, extensive glazing graphics became a powerful brand activation tool, enlivening learning spaces and establishing the visual language that would inform our broader approach for signage. This success led to our appointment developing comprehensive wayfinding strategy and signage guidelines for all Haileybury campuses.
Collaborating with strategic advisor Tim Rob Don Dow on wayfinding strategy development, we synthesised Haileybury’s existing brand identity into a sophisticated signage system that transforms campuses into cohesive brand environments. Our approach balanced consistency with adaptability—maintaining visual coherence while allowing each campus to address its unique spatial conditions. From vertical circulation challenges to sprawling grounds, the system proves resilient across diverse architectural contexts, ensuring Haileybury’s educational excellence is reflected in every touchpoint.
- MASS Team: Andrew Ireland, Dean Jacobson, Joe Bland
- Strategic Advisory: Tim Rob Don Dow
- Photography: Albert Comper
What We Did
- Signage Guidelines
- Wayfinding Strategy
- Wayfinding Signage
- Building Signage
- Statutory Signage
- Braille Tactile Signage
- Environmental Graphics
- Glass Graphics
Haileybury's diverse user groups — from kindergarten students to international visitors — each required distinct wayfinding considerations. Weekend inter-school sports alone bring thousands of first-time visitors to campus, demanding intuitive navigation alongside daily users’ needs. Our work addressed these overlapping journeys through progressive information disclosure and clear visual hierarchy, ensuring confident navigation regardless of familiarity with the grounds.
The glazing graphics at City Campus exemplified our approach to spatial branding — transforming functional elements into brand expressions that enliven interiors and reinforce institutional identity. This treatment extended throughout the signage system, where every element contributes to a cohesive brand environment. By elevating wayfinding beyond utility, we created touchpoints that make Haileybury’s values tangible throughout their physical spaces.
