HELP PEOPLE UNDERSTAND YOUR WORLD
MASS creates signage systems that enhance architectural character and express brand identity. Our work transforms necessary infrastructure into meaningful spatial experiences that guide, engage and inspire.
We create signage systems that enhance architectural character and reinforce identity. From monumental identification to intimate interior moments, every touchpoint contributes to a cohesive built environment.
Architectural Signage
01 Building Identity
Strategic exterior identification can create powerful first impressions while enhancing architectural presence and brand visibility. We design building signage that enhances the architectural vision — whether expressing existing identity or developing new spatial character.
02 Interior Signage
Interior signage establishes and reinforces spatial identity throughout environments. We create comprehensive solutions that connect people to place — from arrival to destination — ensuring cohesive experience whether serving single tenants or diverse occupancies.
03 Regulatory Integration
Complex compliance requirements demand design intelligence. We transform statutory obligations into seamless identity moments, ensuring regulatory elements don’t compromise your spatial character.
04 Reception Signage
Reception areas define first impressions and establish spatial tone. We design these critical touchpoints with precision — creating welcoming environments that communicate architectural identity with clarity and sophistication.
We transform navigation into spatial narrative — guiding movement while strengthening brand connection and architectural intent.
Wayfinding Signage
01 Strategy & Planning
We analyse how people naturally navigate environments to develop wayfinding principles that feel intuitive. Our strategic approach ensures navigation supports both functional clarity and spatial identity — creating journeys that connect people to place.
02 Integrated Sign Systems
Effective wayfinding feels integral to its environment. We design sign systems that complement architectural rhythm and materiality, enhancing rather than competing with spatial experience while maintaining brand coherence — transforming necessary infrastructure into meaningful spatial moments.
03 Considered Interventions
Complex environments demand thoughtful responses. We create bespoke wayfinding elements that solve unique challenges whilst preserving system integrity — from cultural institutions to commercial developments, heritage buildings to contemporary campuses.
We activate spaces by extending brand narrative into spatial experience. From subtle architectural cues to bold statements, we create interventions that strengthen existing brands or develop new environmental identity.
Environmental Graphics
01 Graphic Walls
Our clients use graphic walls to tell their brand story in their workspaces — connecting guests and employees to their brand's narrative, and fostering a sense of belonging and identity.
02 Glass Graphics
A wide spectrum of effects can be achieved on glass to provide privacy, interest, and imagery with varying degrees of obscuration available to suit your specific application. Our graphics strengthen brand connection — whether reinforcing existing identity or establishing new spatial character — and create more inviting environments.
03 Event + Temporary Solutions
Temporary installations demand the same design rigour as permanent systems. From exhibitions to seasonal activations, we create flexible solutions that maintain brand integrity while adapting to changing needs.
Selected Projects
A curated in-depth look into some of our most noteworthy projects
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Title
Alba Thermal Springs & Spa
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Client
Alba Thermal Springs Pty Ltd, Mornington Peninsula
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Alba Thermal Springs & Spa
Alba Thermal Springs Pty Ltd, Mornington Peninsula
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Title
Members’ Annexe
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Client
Parliament of Victoria
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Members’ Annexe
Parliament of Victoria
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Title
The Ian Potter Centre for Performing Arts
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Client
Monash University, Clayton Campus
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The Ian Potter Centre for Performing Arts
Monash University, Clayton Campus
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Title
Multi-Campus Wayfinding + Brand Signage
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Client
Haileybury, Australia
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Multi-Campus Wayfinding + Brand Signage
Haileybury, Australia
Clients + collaborators
Institutions
- Australian Catholic University
- Australian Music Examinations Board
- City of Melbourne
- Deakin University
- Haileybury College
- La Trobe University
- Loreto Mandeville Hall Toorak
- Monash University
- Parliament of Victoria
- Regional Development Victoria
- RMIT University
- Star of the Sea College
- State Library Victoria
- The University of Melbourne
- Xavier College
Architects/Builders/Developers
- Architectus
- Bower Architecture
- Built
- Cumulus Studio
- Darren Carnell Architects
- Di Scala Builders
- Domicile
- Drake Developments
- Fairbrother
- Glenvill
- Hacer Group
- Hamilton Marino
- Hassell
- Icon
- Idle Architecture Studio
- Lyons
- Mirvac
- Neil Architecture
- Peter Elliott Architecture + Urban Design
- SJB
- Sterling Global
- Woods Bagot
Hospitality/Retail
- Accor
- Alba Thermal Springs & Spa
- Baci
- Calatrava
- Carlton Baths
- Crown
- Dainty Sichuan
- Gong Cha
- Hot Star
- Jardan
- Roger David
- Sakura Kaiten
- T-Bar